American Women... Partners in Research (1960) - Watch Online. Directed by Harry Kerwin

Genres Short    
Writers William Kerwin (story)
Country USA
Language English
Runtime USA:13 min
Plot What do women want? Market research tells us that three out of four new household products fail in the marketplace. Women in hats, gloves, and pearls help Corningware with product research on style, utility, and sales. They pick their favorites among newly-designed coffeemakers and try them out in test kitchens. Rocket research produces a new material; what products can be made with it and will people use them? Women come to Corningware Opinion Center, Corning, NY, to see and test products: first the product's shape, then the taste of the coffee; impact tests follow, then home trials. Corning repeats the process - and sets the price. Sales test complete the cycle.... search for American Women... Partners in Research on IMDb

Streaming resources for this Harry Kerwin Short Movie

  • American Women... Partners in Research (1960) - IMDb

    Directed by Harry Kerwin. With Chet Huntley. This short film presented by Corning Glass Works shows how their company uses the everyday American women for advice in the design of their products. Women are asked to test the product and help make suggestions on what to improve.

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